Once upon a time there were two schools with the same number of students; they both had to fundraise to pay for their expenses for the year! Both groups were in the very similar neighborhoods in the same type of small town USA, so barring a tornado coming through one of the towns, everybody thought they would get the same fundraising results.
The first group had just over 100 students. Everyone was excited about the upcoming fundraiser because they had chosen to sell a pretty popular fundraising product! Everyone was excited to get their fundraising program kicked off. The second group also had the same number of students. They chose to do the same fundraiser as the other school too! Now keep in mind that even though they both were in similar areas they weren't anywhere near each other. So they did not compete for same the customers.
So here is what happened. Both schools started their sale on the same day. There really was only one difference in what each school did. The first group decided to run their sale like they had been running it for many years. But the second school made one little change in "how" they ran their sale.
The first group finished the sales and raised $1,400 profit. They were pleased with their profit because they had been making about that amount for years! They were happy until they heard about the second school's profits. That group finished their sale and made over $4,000 in profit! The small change that they made in how they ran their sale was so minor that no one from the other school could figure it out. It's not that it was a great secret scheme. There was nothing that went on that was underhanded. It was all out in the open for everyone to see. In fact, that is exactly why the second school did so well. It is because everyone knew about the secret change is why they did so much more in profit.
But the question is still unanswered, why was there such a HUGE difference in Profits? Hint: It was not the profit percentage. In fact, the first group was offered 3% more profit than the second group because they signed up early in the year. So profit % is not the reason that they made so much more.
The answer will surprise you. You will probably think that it makes lots of sense when you understand what they did different. In fact it's something you probably see every day, but for some reason most fundraising companies don't help their groups apply it to their fundraisers. I simply don't understand why, but that is how it is.
Well, actually I, do understand why. But there is nothing that I can do about all the other fundraisier companies out there. The only thing I can do is make sure that my schools know what it is and how to do it at their school.
The first group had just over 100 students. Everyone was excited about the upcoming fundraiser because they had chosen to sell a pretty popular fundraising product! Everyone was excited to get their fundraising program kicked off. The second group also had the same number of students. They chose to do the same fundraiser as the other school too! Now keep in mind that even though they both were in similar areas they weren't anywhere near each other. So they did not compete for same the customers.
So here is what happened. Both schools started their sale on the same day. There really was only one difference in what each school did. The first group decided to run their sale like they had been running it for many years. But the second school made one little change in "how" they ran their sale.
The first group finished the sales and raised $1,400 profit. They were pleased with their profit because they had been making about that amount for years! They were happy until they heard about the second school's profits. That group finished their sale and made over $4,000 in profit! The small change that they made in how they ran their sale was so minor that no one from the other school could figure it out. It's not that it was a great secret scheme. There was nothing that went on that was underhanded. It was all out in the open for everyone to see. In fact, that is exactly why the second school did so well. It is because everyone knew about the secret change is why they did so much more in profit.
But the question is still unanswered, why was there such a HUGE difference in Profits? Hint: It was not the profit percentage. In fact, the first group was offered 3% more profit than the second group because they signed up early in the year. So profit % is not the reason that they made so much more.
The answer will surprise you. You will probably think that it makes lots of sense when you understand what they did different. In fact it's something you probably see every day, but for some reason most fundraising companies don't help their groups apply it to their fundraisers. I simply don't understand why, but that is how it is.
Well, actually I, do understand why. But there is nothing that I can do about all the other fundraisier companies out there. The only thing I can do is make sure that my schools know what it is and how to do it at their school.
About the Author:
If you would like to know exactly how to double or more your next school fundraising program, go to AIM Fundraising's website. This is not a closely guarded secret kind of thing. You are already using this every time you run a school fundraising program. The thing that makes this different is that, we show you how to use it in your school to make your fundraising program more profitable.
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