If you're on a roll with your 30 minutes, by all means take advantage of the situation, and carry on a while longer. There's nothing magic about the 30 minute mark. You can make it 20 minutes or 45 minutes. Just make the commitment and focus on the task you have chosen.
Update your database information, Critique and improve your web page, Write a few "Thank You" notes or cards, Write a mortgage article for your website, Review and improve your advertising copy, Create a new direct mail piece or marketing flier, Write and send your press release to a media outlet, Schedule a lunch or two with your mortgage contacts, Write a mortgage "white paper" to be used as a give away.
ARMs Borrowers: If your ARM is scheduled to reset in the next 2-18 months, you need to schedule an appointment with a mortgage professional right away. Whether your ARM is subprime, Alt-A, or even if you have a pre-payment penalty, don't let a default or foreclosure situation sneak up on you. Did you know that your monthly payments can increase anywhere from 30% to 100% once your loan resets? At the very least, give yourself the peace of mind of knowing what your adjusted payment will be.
Borrowers with less-than-perfect credit: Each week it seems lenders are shedding more and more mortgage products. Many lenders have stopped offering No-Doc loans and are reducing all forms of Stated-Income loans. While it might be challenging, borrowers with credit issues need to see a loan expert. Often they have credit repair resources and other strategies to help you reach your financial goals.
Thou shalt continue to feed thy prospect list. Suspects most surely become prospects, who then become your mortgage customers. Your mortgage customers then generate referrals that create more prospects and the cycle begins anew. For thousands of years, this marketing process (also known as prospecting) has governed all types of marketing activities, and it will continue to do so for another thousand years.
Subprime mortgages have now been credited for bankrupting well over 135 lenders and seriously damaging operations at many major mortgage firms. They've reportedly wiped out 5 hedge funds, tens of thousands of jobs, and have led to millions of foreclosures with millions more on the way. And, as if that weren't enough, subprime mortgages are also blamed for massive volatility in the stock, bond, credit, futures, and real estate markets here in the US and around the globe. Some say losses in the mortgage securities market alone could reach hundreds of billions of dollars this year.
Thou shalt view all Mortgage Marketing material from the reader's point of view. It does not matter if you personally "like" what you have created. If your prospects do not respond to your ad copy, it is not doing what it should be doing. Always think like your prospects and give them what they want. Thou shall purge your marketing material of the old and the out dated, and replace it with the new and the refreshing concepts.
Thou shalt respect and honor not only these humble Commandments, but all of the rules, regulations, and laws of the land that govern both you and your Mortgage Business. You'll notice in all of this, there's nothing mentioned about reading your FHA manual, or the marketing book you just purchased, or the self improvement book that's been sitting on your book shelf the last year or so.
Yes, I'm very much a believer in continuing education and self improvement. There's no doubt you need to allocate time every day to do these things too. But, this 30 minute block of time we are scheduling is your "marketing time" and has a direct bearing on your loan originations, your pipeline and your bank account. Start this little program today, your mortgage marketing success depends on it.
Buyers: Get pre-approved by your mortgage professional. While there are a lot of great deals out there, getting credit is becoming tougher and tougher, and it's taking longer and longer to complete a transaction. Remember, what you qualify for today could change tomorrow in a volatile market. For those looking to refinance, keep this in mind. There is no time to delay! Communicate with your lender. Don't do anything that could negatively affect your credit, and make sure you get all your documentation in on time.
Update your database information, Critique and improve your web page, Write a few "Thank You" notes or cards, Write a mortgage article for your website, Review and improve your advertising copy, Create a new direct mail piece or marketing flier, Write and send your press release to a media outlet, Schedule a lunch or two with your mortgage contacts, Write a mortgage "white paper" to be used as a give away.
ARMs Borrowers: If your ARM is scheduled to reset in the next 2-18 months, you need to schedule an appointment with a mortgage professional right away. Whether your ARM is subprime, Alt-A, or even if you have a pre-payment penalty, don't let a default or foreclosure situation sneak up on you. Did you know that your monthly payments can increase anywhere from 30% to 100% once your loan resets? At the very least, give yourself the peace of mind of knowing what your adjusted payment will be.
Borrowers with less-than-perfect credit: Each week it seems lenders are shedding more and more mortgage products. Many lenders have stopped offering No-Doc loans and are reducing all forms of Stated-Income loans. While it might be challenging, borrowers with credit issues need to see a loan expert. Often they have credit repair resources and other strategies to help you reach your financial goals.
Thou shalt continue to feed thy prospect list. Suspects most surely become prospects, who then become your mortgage customers. Your mortgage customers then generate referrals that create more prospects and the cycle begins anew. For thousands of years, this marketing process (also known as prospecting) has governed all types of marketing activities, and it will continue to do so for another thousand years.
Subprime mortgages have now been credited for bankrupting well over 135 lenders and seriously damaging operations at many major mortgage firms. They've reportedly wiped out 5 hedge funds, tens of thousands of jobs, and have led to millions of foreclosures with millions more on the way. And, as if that weren't enough, subprime mortgages are also blamed for massive volatility in the stock, bond, credit, futures, and real estate markets here in the US and around the globe. Some say losses in the mortgage securities market alone could reach hundreds of billions of dollars this year.
Thou shalt view all Mortgage Marketing material from the reader's point of view. It does not matter if you personally "like" what you have created. If your prospects do not respond to your ad copy, it is not doing what it should be doing. Always think like your prospects and give them what they want. Thou shall purge your marketing material of the old and the out dated, and replace it with the new and the refreshing concepts.
Thou shalt respect and honor not only these humble Commandments, but all of the rules, regulations, and laws of the land that govern both you and your Mortgage Business. You'll notice in all of this, there's nothing mentioned about reading your FHA manual, or the marketing book you just purchased, or the self improvement book that's been sitting on your book shelf the last year or so.
Yes, I'm very much a believer in continuing education and self improvement. There's no doubt you need to allocate time every day to do these things too. But, this 30 minute block of time we are scheduling is your "marketing time" and has a direct bearing on your loan originations, your pipeline and your bank account. Start this little program today, your mortgage marketing success depends on it.
Buyers: Get pre-approved by your mortgage professional. While there are a lot of great deals out there, getting credit is becoming tougher and tougher, and it's taking longer and longer to complete a transaction. Remember, what you qualify for today could change tomorrow in a volatile market. For those looking to refinance, keep this in mind. There is no time to delay! Communicate with your lender. Don't do anything that could negatively affect your credit, and make sure you get all your documentation in on time.
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