Basics Of The Online Cash Game

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By Joe Hendrickson

It seems like each day that I pick up a newspaper, my eyes are constantly drawn to another traditional business projecting more layoffs. To be honest, this angers me, while at the same time, it excites me. I get angry because I think about the families of those who are being laid off. How will they survive? But it excites me because I know the answer to the question: online cash revenues.

The internet is no longer the frontier that it was 10 years ago, but there are still plenty of 5000 acre investments to be made for the next 10. What I'm getting at here is that as more and more people turn online to get make it through life, the opportunities for the right people increase as well.

I'll start out by warning you that the world online is pretty simple, yet you can make it overly complicated if you are not careful. If you go searching for how to make a living on the internet, you will find 1,000 ways to do it, try them all, fail and quit with full discouragement in your mind. Don't do that! Stick to just a few basics and your efforts will pay off.

Here are just a few of the very simple and primary keys to making a living on the net.

1) Keyword research is key. Sounds funny right? The truth is that there is someone out there in web land searching for just about anything. The key to keyword research is determining whether or not you can make money from those searches. It stands to reason that someone searching for "car loans" is looking to actually get hooked up with one. While someone searching for the "bio of Abe Lincoln" is not looking for anything more than some free information. You ability to key in on what we call "buying keywords" will make all the difference in making money, and making some happy book report footnotes!

2) Next, you need to find out if it is actually possible to get your website to rank for searches with your money keyword. I can tell you from experience that trying to out rank the big boys for "car loans" will be nearly impossible. Too many people have a head start on you and making up ground will be nearly impossible. However, if you can target something more specific, like "car loans in Fishers, Indiana" then you may be in luck. The latter example is called a long tail and that is your money.

3) Even though you have a good long tail keyword worked out, you still need to let the search engines know that you are an authority on the phrase of keyword. The way you do that is to make the title of your site "car loans in Fishers, Indiana." It's also a good idea to include those words in your domain. And finally, the most important part of this is getting in-bound links with those words. The more "other" sites you can convince to link to you with "car loans Fishers, Indiana" then the more the search engines will stand up and take notice. This is known as keyword authority.

4) The final step is to monetize he site and convert the traffic to money. With a long tail keyword like the one we are looking at here, there pobably aren't 5,000 people per days looking for that. But if there are just 30 per week, and 10% of them will ask for a lead to a car loan company that pays your for referrals, you can be in the money!

Finally, I need you to slow down your thinking and reason a minute. What I have given you here is just the very very basic beginnings of making money online. I definitely don't want you to go out and charge the gates of the internet with nothing more than your little website and a prayer. It takes work and this information is designed to get your thinking along the right lines. If you persevere and stick to it, someday you will be financially free!

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