By Mark McAlpin

It may not pass scientific muster, but a leading private investigator has developed a theory linking financial hardship such as that experienced during a recessive economy, with an increase in marital infidelity. Likening it to other actual, proven science, the recipe for Mark McAlpin's Adultero Solatium (combining the Latin words for unfaithful marriage partner and compensation, or solace) theory combines raw numbers from his own investigative practice with a bit of arm-chair psychology and an unmeasured pour of biochemistry. Admittedly a scientific lay person, the PI says he has been rolling this theory around in his head for years, and the numbers have consistently evinced his hypothesis.

In essence, the theory builds on the well-known reliance of stressed or upset people on their indulgence in "comfort food."

"People just want to feel good. When they face any of a variety of troubles, it is normal to want to counter negative feelings with positive ones; with something that feels good. Think about how stressed, achy people always announce that they need a massage or vacation. Whether they settle on chocolate, a glass (or six) of wine, a hot bath, a couple of pain pills, whatever. This is the same concept as 'comfort food,' as so is my theory."

Diluted to it's simplest explanation, it's all about brain chemistry. Endorphins, serotonin and dopamine. People who are stressed or upset actively seek out pleasure to dull the pain. This theory is only different from the accepted psychological responses in that it includes sexual and/or emotional pleasure."

McApin's theory is based on self-collected data he's culled from his skip tracing website Cellulartrace.com. The site, which offers reverse lookup cell phone number search, has always counted infidelity investigations among its customers top reasons for ordering services. But the investigator says search requests based on suspicions of a cheating spouse have greatly increased during periods of economic stress. He has also mapped increased search requests from geographical areas particularly effected by negative economic factors.

"The post 9/11 economy buried us with requests," McAlpin recalls. "While others were laying off, we were almost too busy."

Although few customers disclose the reason the want to reverse a phone number, McAlpin says infidelity is the winning reason, and that the trends are really easy to spot.

"When 85-90 percent of searches are females wanting to identify phone numbers belonging to other females, and the same for the male clients, it is pretty clear what's going on. The searches involving people asking for information on people of the same sex jumped from 50 to 90 percent in the weeks after the 9-11 attacks. Also, a ton of new orders from the Palo Alto area spring up after the first round of HP lay offs a few years ago. We're seeing the same thing right now in places facing big layoffs, and the orders coming in from the Detroit metro area show a clear trend, as well. It's, pretty hard to dismiss all of this."

McAlpin says he has seen similar increases in cell phone number search requests in other areas following disasters, layoffs and downsizing.

"There are other, smaller examples of the same kind of thing, but I haven't noticed or looked at every place and every issue. I really notice it when I see a lot of orders from one area seemingly out of the blue. I look into it and realize there was a flood that wiped out the local industry, or that the only plant in town closed, something like that."

It has been statistically proven that in the majority of suspected infidelities, those casting doubt were in fact cheating. So it stands to reason that the more suspicion of a cheating partner, as evinced by all these phone number trace orders, the more actual infidelity there is. And with a spike in cheating following an economic or emotional negative, the so-called experts in academia may be willing to give this theory the benefit of the doubt.

The lack of definitive evidence supporting this idea will likely lead some to dismiss the merits of the phenomenon, but that doesn't seem to bother McAlpin.

"I'm not going to write a dissertation on this," he says. "If my theory helps someone out, that's great. If someone sees something to this, maybe they'll do some real testing. For me it is just an interesting subplot to tracking my business trends. Who knows, maybe I'll be telling my story to Oprah's audience some day."

McAlpin's site, cellulartrace.com has helped countless with their infidelity concerns, from watching for signs of cheating, to actually busting the cheater, usually with the cell phone number search investigations the site is best known for.

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