By Frank Armstrong

The Bank of England may have given UK PLC an economic boost with its recent interest rate cut of 1.5%, but the credit crunch isn't just affecting big business and the banking sector. The average person in the street is feeling the squeeze too. So will the reduction of the base rate to 3% offer any short-term relief to the customers holding a total of 72 million credit cards, beleaguered by interest charges far and above the base rate?

Homeowners looked forward to the interest rate cut, knowing that lenders would trickle down the base rate cuts to mortgage payers, reducing their monthly repayments. But credit card customers have been warned from the start that the same may not apply to them. Credit card lenders tend to reduce the APR to entice new customers in, offering deals that include 0% interest for fixed terms to encourage people to take up their cards. The mere fact that the Bank of England decided to cut the base rate has had no impact on their decision to continue to charge an average of just over 17% APR on credit cards. Lenders are concerned about the possibility of exposure to bad debt, so whilst 0% deals are still available and there are plenty of incentives for new customers to be found, the criteria set by the lenders may be stricter than before.

The lenders are concerned at exposing themselves to more 'bad debt', as cardholders struggle to meet repayments in the worsening economic climate. As a result, the card companies are not passing on the rate cut to their customers, despite Government attempts to boost the economy at ground level through fiscal policies that often seem to be knee-jerk reactions to the latest headlines. As a result, the credit card market looks set to be the next target of Gordon Brown and his Chancellor, as the Government calls for a ?new, responsible approach? to lending.

Some of the worst offenders are store cards, although the average credit card APR rate has risen to 17.6% today compared to 16.8% a year ago. Store card rates have risen sharply - up 1% in just six months - with some of the most expensive store cards now charging customers an APR of 30%. This is despite the base rate almost halving in the same time frame; from 5.75% in 2007 to 3% today. Government officials have been angered by the apparent intransigence of card lenders to reduce their rates, accusing them of behaving "irresponsibly". In return, credit card lenders remain steadfast in their more pragmatic 'wait and see' attitude, claiming sweeping reductions in the card APR rates could actually make matters worse for the financial sector as a whole, and consequently for consumers as well.

The fear is that credit card companies, suddenly aware of their exposure to 'bad debt', are coming down hard on debtors over relatively small sums of money owed on cards, sometimes after the cardholder has missed only a couple of monthly payments. The mounting interest charges can mean that the minimum monthly repayment barely covers the cost of administration charges and interest payments. The Citizen's Advice Bureau backs up this claim, saying that 20% of all new debt inquiries in 2007-08 related to credit card, store card and charge card debts. The Consumer Credit Counselling Service also stated that it had seen a surge in 'charging orders' by card firms, as the lenders try to minimise their debt positions.

The US has responded to the credit crisis by ensuring that interest charges to credit cards have been mirroring the base rate cut, but the UK has yet to follow suit, despite only a 2% difference in base rates between the two countries. Card lenders put the blame squarely on the Government?s shoulders, claiming that regulation such as the Office of Fair Trading?s 2006 decision to put a ?12 cap on penalty fees, as well as their own falling profits on payment protection insurance, is responsible for increasing the cost of credit. They claim that this leaves them unable to reflect changes in the base rate by cutting the APR rate on credit cards. With this in mind, reductions in credit card interest rates look unlikely any time soon. However, with a little bit of legwork and a pocket calculator, a clever consumer can still find some good credit card bargains, with some card lenders bucking the trend and continuing to offer incentives to new and existing customers.

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